How is the Visibility Score calculated?

Fresh

Updated: 2026-03-16

Understand what the visibility score, sentiment, and average position metrics mean and how they are calculated.

Your Visibility Score is the primary metric on your CrowdReply dashboard. Here's exactly what it means and how it's calculated.

What the Visibility Score represents

The Visibility Score is a percentage that shows how often your brand appears in AI-generated answers for your tracked prompts, across the AI models you're monitoring.

For example, if you're tracking 10 prompts across 3 AI models, that's 30 total AI responses being analyzed. If your brand is mentioned in 12 of those 30 responses, your visibility score would be approximately 40%.

The score is shown as a large percentage on the Overview dashboard, along with:

• Change indicator - Shows whether your score went up or down compared to the previous period (e.g., "+5% vs previous day")
• Your rank - Where you stand in the leaderboard relative to your competitors

How competitor rankings work

The competitor ranking table on your Overview dashboard shows every brand (yours and your competitors) sorted by visibility. For each brand, you'll see:

Visibility %

How often the brand is mentioned across all tracked prompts and models. Higher is better. Color-coded:

• Green (above 70%) - Strong visibility
• Yellow (40-70%) - Moderate visibility
• Red (below 40%) - Low visibility

Sentiment

How favorably the AI models talk about the brand when they do mention it. This is analyzed from the tone and context of the AI's response whether it recommends the brand positively, mentions it neutrally, or frames it negatively.

Average Position

When AI models list multiple brands in a response (e.g., "The top CRM tools are: 1. HubSpot, 2. Salesforce, 3. Pipedrive"), the average position tracks where your brand typically appears in those lists. Color-coded:

• Green (#1-3) - Top positions
• Yellow (#4-6) - Mid-range
• Red (#7+) - Lower positions

What affects your Visibility Score

Your score can change based on several factors:

• AI model updates - AI platforms regularly update their responses as they crawl new content
• New content on citation sources - When new discussions happen on Reddit or other cited platforms, AI models may update their answers
• Your engagement activity - Comments and contributions on cited threads can influence future AI responses
• Competitor activity - If competitors increase their presence on cited sources, the relative rankings shift
• Prompt changes - Adding or removing tracked prompts changes the pool of responses being analyzed

How to improve your score

1. Check your Citations page - See which sources AI models trust and engage on high-impact threads
2. Review Prompt Details - Look at which specific prompts your brand is missing from and focus engagement there
3. Monitor competitors - See which sources are boosting their visibility and engage on the same threads
4. Add relevant prompts - Make sure you're tracking the questions your customers actually ask AI