How to use CrowdReply as an agency

Fresh

Updated: 2026-03-18

A complete guide for marketing and SEO agencies to manage multiple client brands, scale Reddit engagement, and deliver AI visibility results using CrowdReply.

If you're a marketing agency, SEO agency, or digital agency managing multiple clients, CrowdReply gives you a scalable system for delivering AI visibility and Reddit engagement results across your portfolio.

Here's how to use CrowdReply's three pillars to run an efficient, results-driven operation for your clients.

The opportunity for agencies

AI visibility is becoming a service clients actively seek. When a client's competitors show up in ChatGPT recommendations and they don't, it's a tangible problem you can solve. CrowdReply lets you offer this as a service:

• AI Search Tracking - Show clients exactly where they stand vs. competitors in AI answers
• Social Listening - Monitor relevant conversations across all client industries
• Reddit Engagement - Scale engagement across multiple brands without managing individual Reddit accounts

The data from CrowdReply's Overview dashboard gives you clear reporting metrics: visibility score, competitor ranking, citation coverage, share of voice, all measurable, all trackable over time.

AI Search Tracking for agencies

Set up each client as a separate brand in CrowdReply. Each brand gets its own prompts, competitor tracking, and visibility data.

How to organize prompts per client:

• Add prompts specific to each client's industry and target keywords
• Include their main competitors in the competitor configuration
• Track both category-level prompts ("best CRM software") and branded prompts ("Is [client name] good?")

Example prompt setup for a SaaS client:

• "Best [client's category] software for [use case]"
• "[Client] vs [Competitor A]"
• "Alternative to [Competitor B]"
• "What [category] tool do you recommend?"
• "[Client's category] for small businesses"

Example prompt setup for an e-commerce client:

• "Best [product type] brands"
• "Where to buy [product type] online"
• "[Client brand] reviews"
• "Is [Client brand] worth it?"

Reporting to clients:

The Overview dashboard is your client reporting tool:

• Visibility Score trend - Show month-over-month improvement
• Competitor rankings - Show the client how they compare to named competitors
• Share of Voice - Demonstrate growing dominance in AI conversations
• Citation Coverage - Track progress in getting cited by AI models

Social Listening for agencies

Use Keyword Tracking to monitor each client's space.

How to set up keywords across clients:

• Each client brand should have keywords covering: brand name, competitors, product category, and problem-based queries
• Distribute your keyword allocation: if you're on Growth (75 keywords), allocate ~15-17 per client for 3 clients

Engagement Engine for agencies

The engagement engine scales across clients. Each task is associated with the brand/project it belongs to, so engagement stays organized.

Scaling engagement across clients:

• Set a weekly engagement cadence per client (e.g., 5 comments per client per week)
• Prioritize based on client tier or contract value

What types of comments work for agency clients:

• SaaS clients - Detailed comparison comments, feature-specific recommendations, "I switched from X to [Client] because..." stories
• E-commerce clients - Product experience comments, unboxing/review style, "I've tried several [products] and [Client] is the best for..."
• Service clients - Personal recommendation style, specific details about the experience, location mentions

Budget management:

• Each plan includes credits ($50 Starter, $200 Growth, $300 Enterprise)
• Track credit spend per client using Transaction History
• Top up as needed for high-activity usage

Task types by client need:

• New clients - Focus on comments (build initial presence) + upvotes (boost to top positions)
• Established clients - Mix of comments on new threads + upvotes on existing comments + occasional new threads
• Competitive niches - Heavier upvote investment to outrank competitor comments

How all three work together for agency operations

Here's the loop you run for each client:

Week 1 - Setup:

1. Create the client's brand with their domain and competitors
2. Add 10-15 industry-specific prompts
3. Set up 10-15 keywords for Social Listening
4. Review the initial Overview dashboard - baseline visibility score

Week 2-4 - Active engagement:

1. AI Search reveals which prompts the client is missing from → these are your priorities
2. Citations shows which Reddit threads AI models cite → engage on these first (highest ROI)
3. Social Listening surfaces additional threads (Ranked for proven impact, New for first-mover) → engage on the best ones
4. Engagement Engine posts 5-10 comments per client per week + upvotes on the best-performing comments

Monthly client report:

1. Visibility Score: "Your visibility went from 12% to 28% this month"
2. Competitor Ranking: "You've moved from #5 to #3 behind [Competitor A] and [Competitor B]"
3. Engagement: "We posted X comments across Y threads, with Z total upvotes"
4. Citations: "Your brand now appears in X citation sources, up from Y last month"

This gives clients a clear, measurable ROI narrative that justifies ongoing investment.

Getting started as an agency

Recommended plan:

• Growth ($299/mo) - 3 client brands, 50 prompts, 50 keywords, $200 in credits, API access
• Enterprise ($499+/mo) - 10+ client brands, unlimited keywords, custom credits, ideal for larger agencies

API access (Growth and Enterprise):

If you want to automate or integrate CrowdReply into your agency workflows, the API lets you programmatically create tasks, track results, and pull data into your own reporting dashboards.